The transformatio of a massive riverfront property in Danville all started in 2018 with a tweet.
The White Mill, a former Dan River Mills site, has been sitting vacant on the banks of the Dan River for over a decade.
Now, the city has partnered with Wisconsin-based developer The Alexander Company to complete an $85 million project that will turn the building into a mixed-use space, with commercial and residential purposes.
This partnership began over four years ago, when city council member Lee Vogler tweeted at The Alexander Company about the empty White Mill.
“Would love for you guys to come take a look at our historic riverfront White Mill in #DanvilleVA. It has so much potential,” Vogler wrote, tagging The Alexander Company.
The Alexander Company was put on Vogler’s radar during a trip to Greensboro, North Carolina. He saw the company’s sign on a large mill that was in the early process of being rehabilitated, he said.
When he got home, Vogler said he looked up the company and saw that they had a large portfolio of rehabilitation projects all across the country.
“I immediately thought, wow, they’d be perfect for several things in Danville, but mainly the White Mill,” Vogler said. “The city has been trying to find someone who can tackle a project like that since before my time. I mean, the building has been sitting vacant for decades.”
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This article was originally published by Cardinal News.
