Nic Alexander says it was never a foregone conclusion that he would work in the family business. After seven years as The Alexander Co.,’s director of marketing, he left to co-found a local advertising agency. That experience, he says, likely helped propel his advancement when he later returned to the family business.
When he’s not busy re-imagining new space, Alexander’s interests usually involve food and music. He’s worked in professional kitchens and volunteers as a radio personality for 98.7 WVMO-LP, Monona’s low-power station. He most admires Napster founder Sean Parker and Herb Alpert (of Tijuana Brass fame) for being visionaries in their fields.
Now working for his brother, Joe, the company’s president, Alexander says he has no desire to ever leave the family business, but someday he hopes to make and sell cured meats as a side business.
Favorite color: None. “Every color has an appropriate time and place.”
